Project: Fashion shoot

This project has been on my mind for over a year and it was simply a question of all the right elements coming together.  I met everyone in a quick succession of time, from the models to the designer.  The shoot was done at Black Dog Studios, Cape Town.

The concept behind the shoot

I was looking for something fresh and trendy, appealing to a youthful audience.  I needed a mixture of formal glamour and sexy freshness.  When I shared my idea with Elaine from Elaine Blom, she was one up on me and already had something to showcase.

 The models

Akifah, a campaign manager, Jody, a medical science student and Kelly, a commerce student and make-up artist were the ladies I chose as models for my very first project.  I simply loved the variation in personalities that these ladies brought and the shoot was made easier with them.  Thank you, ladies!


Elain Blom, herself, done the styling as I felt she will be able to give justice to her own clothing line.  For the bridal gowns, I wanted to depict the complete essence of the dress and what the designer wanted to convey.  For the informal, casual wear I was looking for a carefree and vibrant look.




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